Days 1 to 2
01Audit
I go through your ad account, tracking, store and offer, then send a written fix list ranked by what costs you the most money.
★★★★★4.9 from 44 Fiverr reviews
Meta Ads expert & AI engineer
Sialkot, PK · Working worldwide
Sialkot, PK · Working worldwide
Meta Ads that turn clicks into customers.
I help Shopify and DTC brands scale with Facebook and Instagram ads built on clean tracking, tested creative and honest numbers. And because I am a machine learning engineer, I automate the busywork with n8n and AI.
$700K+ad spend managed
5.52xpeak ROAS
14countries served
Trusted by
RellebeeLuxurellaPlume ScienceEnamelist StoreBeverly StaysVordelePetnivoVele NutritionParasoluneDacostas REM
Services
Growth on Meta, engineered properly.
Most ad accounts do not have a creative problem. They have a data problem. I fix the foundation first, then scale what works.
- Account and funnel structure built around your margins
- Prospecting with Advantage+ and broad audiences
- Retargeting tiers for cart, product and site visitors
- Catalog and dynamic product ads
- Budget scaling rules that protect ROAS
- Weekly written reports in plain language
- Pixel and CAPI on Shopify, WooCommerce, Salla and custom stacks
- Browser and server event deduplication
- Event Match Quality improvements
- Domain verification and event priority
- Custom conversions and ads reporting columns
- Funnel tools like ThriveCart, GoHighLevel and Calendly
- Competitor and Ad Library research
- Angle and hook matrix for your offer
- UGC and static briefs your creators can follow
- Structured tests with clear kill and scale rules
- Full account and tracking audit with a prioritised fix list
- Business portfolio transfers for pages, Instagram and catalogs
- Ad rejection and policy troubleshooting
- Restructuring bloated accounts into what actually spends
The engineering side
- Meta Lead Ads to WhatsApp, CRM and email in seconds
- Automated daily ad reports to Slack or email
- Shopify, Klaviyo and Google Sheets workflows
- AI steps that draft, classify and summarise, with a human approving
- Retrieval augmented agents with LangChain and LangGraph
- Support and booking agents with Botpress, Voiceflow and Vapi
- Claude and OpenAI integrations in your product
- Deployed with auth, logging and evaluation
What I watch every day
Your account, read like an engineer.
Every morning I check the numbers that actually move profit: ROAS by ad set, cost per purchase, event match quality and whether every sale reached Meta. When something drifts, you hear it from me first.
- ROAS and CPA by ad set, not just account totals
- Conversions API health and event match quality
- Creative fatigue and frequency
- Budget pacing against your targets
Process
Four steps. No guesswork.
Days 2 to 5
02Fix the data
Pixel, Conversions API, deduplication, domain and catalog. The algorithm can only optimise for what it can see.
Weeks 1 to 3
03Launch & test
Structured campaigns and creative tests with clear rules for what gets killed and what gets more budget.
Ongoing
04Scale & automate
Budget goes to proven winners while n8n handles reporting, lead follow up and alerts, so nothing slips.
Selected work
Real accounts. Real numbers.
A few projects from Meta Ads, tracking and AI engineering. Click any card for the full story.
5.52xROAS on cart abandoners
Meta Ads · Canada · Health
Meta Ads · Canada · Health
Plume Science
Split retargeting into three tiers and let the data decide the budget.
→Plume Science
5.52xROAS, ATC 7 day
3retargeting tiers
+PMaxGoogle cleanup
The problem
Retargeting was one broad audience. Warm buyers and casual browsers got the same ads and the same budget, so the strongest intent was underfunded.
What I did
- Split retargeting into cart abandoners (7 days), product viewers (14 days) and all visitors (30 days)
- Connected Conversions API so purchase signals were reliable
- Shifted budget weekly toward the tier that actually converted
- Ran a Google Ads Performance Max policy cleanup alongside
Result
Cart abandoners reached a 5.52x ROAS and became the anchor of the account. The client left a five star review: “Excellent work, thoughtful, concise, detailed.”
−63%CPM, $87 to $32.50
Meta Ads · Apparel
Meta Ads · Apparel
Vordele
A 7 day creative test that found two winners.
→Vordele
8.55%CTR
$32.50CPM, from $87
7 daysto find winners
The problem
The brand was promoting its entire catalog at once. CPMs were high and nobody knew which products could carry paid traffic.
What I did
- Ran a 7 day structured test across the catalog
- Isolated two dresses with clear buying signals
- Rebuilt the campaign around them with Add to Cart optimisation
Result
CTR climbed to 8.55% and CPM dropped from $87 to $32.50 within the same week.
98.77%pixel match rate
Tracking · Switzerland · Jewelry
Tracking · Switzerland · Jewelry
Swiss jewelry brand
Full Meta Business setup from zero. Now a repeat client.
→Swiss jewelry brand
98.77%match rate
217products in catalog
2xhired again
The problem
A new Shopify jewelry brand with no Business portfolio, no catalog and no tracking. Nothing was ready for ads.
What I did
- Created and configured the Meta Business portfolio
- Connected a 217 product catalog to Commerce Manager
- Installed Pixel with server events and verified the domain through Shopify collaborator access
- Came back for a second project to optimise the shop and campaigns
Result
Pixel match rate of 98.77% and a clean, ads ready foundation. In the client’s words: “highly professional, trustworthy, reliable, and works very efficiently.”
$0.32per landing page view
Meta Ads · USA · Short stay rental
Meta Ads · Phoenix, USA · Short stay rental
Beverly Stays
Traffic aimed straight at the booking page. Renewed for month two.
→Beverly Stays
747+landing page views
$0.32per view
Renewedsecond 30 days
The problem
An Airbnb host in the off season needed more people on the direct booking page without paying platform fees.
What I did
- Built a landing page view campaign aimed at the booking page
- Local and travel intent audiences around Phoenix
- Creative built from the property’s best photos
Result
747+ landing page views at $0.32 each, and the client renewed for a second month after seeing bookings rise.
2.4xROAS at $18.47 per purchase
Meta Ads · Streetwear
Meta Ads · Streetwear
Independent streetwear label
From zero sales to profitable purchases in one month.
→Independent streetwear label
10purchases, month one
$18.47cost per purchase
~2.4xROAS
The problem
A small clothing label with a good product and no paid acquisition history.
What I did
- Set up purchase tracking end to end
- Launched a lean conversion campaign with carousel and UGC style creative
- Shifted spend toward the best performing format within the first week
Result
10 purchases at $18.47 each, roughly 2.4x ROAS, on a modest starting budget.
5+live accounts watched 24/7
n8n · AI · Internal tool
n8n · AI · Internal tool
Self healing ad monitor
Catches pixel and budget problems before they cost money.
→Self healing ad monitor
5+accounts monitored
24/7scheduled checks
0changes without approval
The problem
Tracking breaks quietly. A theme update or an expired token can wipe out purchase data for days before anyone notices.
What I did
- Built an n8n workflow that polls each ad account on a schedule
- Checks Event Match Quality, event volume and budget pacing
- When something drifts, an LLM step writes a plain language diagnosis
- Nothing touches spend until a human approves
Result
Problems surface in hours instead of days, and clients hear about issues from me before they see them in their sales.
LiveRAG agent behind client login
RAG · Legal AI
RAG · Legal AI
PAM Contract AI
An agent that interprets a construction contract clause by clause.
→PAM Contract AI
RAGretrieval first
Gatedclient login
Liveon Vercel
The problem
Construction teams kept asking the same questions about the PAM 2006 contract: extensions of time, retention and claims. Answers lived in a long legal document.
What I did
- Built a LangChain retrieval pipeline over the full contract
- Answers cite the clause they came from
- Deployed behind a gated login for the client team
Result
A live assistant that answers contract questions in seconds and shows its source every time.
6,000LoRA steps on an A100
Generative AI · Evren AI
Generative AI · Evren AI
AI avatar pipeline
A cheaper in house alternative to paid avatar tools.
→AI avatar pipeline
6,000training steps
~0.048final loss
4lip sync engines tested
The problem
Talking avatar videos from paid tools were expensive at scale. The team wanted an in house pipeline.
What I did
- Trained a custom LoRA for the WAN 2.2 image to video model on RunPod
- Built the ComfyUI workflow around it
- Benchmarked LatentSync, Wav2Lip, MuseTalk and Sync.so for lip sync
Result
A working pipeline at a fraction of the per video cost, with Sync.so giving the cleanest lip sync.
$700K+in ad spend managed across fashion, beauty and wellness
44verified Fiverr reviews, 4.9 average
8repeat clients who came back for more
14countries, from the US to Switzerland to the UAE
Client reviews
Don’t take my word for it.
★★★★★Repeat client
This is my second time working with him, and once again, I am extremely satisfied with the results. The first time, he set up my entire Meta account, and this time, he helped me further optimize and perfect my online shop. He is highly professional, trustworthy, reliable, and works very efficiently.
dacostasSwitzerland
★★★★★
He did an amazing job setting up and managing my Meta Ads campaign. He optimized my Facebook and Instagram ads, properly configured the Pixel, and helped me scale my Shopify store sales. Communication was smooth, delivery was on time, and I’ve already seen a great improvement in conversions.
upline_ft7Pakistan
★★★★★
Outstanding experience! I hired Omer for Meta Ads pixel integration and campaign setup, and he went far beyond my expectations. He didn’t just follow basic instructions; he thoroughly researched video content for our advertising strategy and delivered exceptional results.
organizemeeIndia
★★★★★Repeat client
Excellent experience from start to finish. Highly professional, communicated clearly throughout the project, and demonstrated an impressive in depth knowledge of the system. He quickly understood the requirements, delivered exactly what was needed, and provided valuable insights along the way.
craig_palmSouth Africa
★★★★★Repeat client
I’ve really enjoyed working with Mirza! Extremely efficient, knowledgeable and just a joy to work with.
rellebeebagsUnited States
★★★★★Repeat client
I highly recommend this freelancer! He understood what needed to be done better than I did. His work order was far more in depth than what I anticipated. If you are using ThriveCart, please use him. He really gets how that system works.
deedee84335United States
★★★★★Repeat client
Worked on 3 different projects with him. Every single time expectations were met and exceeded.
user51925916Italy
★★★★★
It was a real pleasure working with him. He has in depth product knowledge, is solution focused and works on a very timely basis. Highly recommended and we will certainly use his services and expertise again.
neiljarrett57Croatia
★★★★★
Fantastic Meta Ads API dev. Fast, hard working, will 100% work with again.
croprofitsCanada
★★★★★
Delivers real results, no BS.
reallofininjaUnited States
★★★★★Repeat client
Umer is a professional freelancer, he knows what he’s doing and has a good understanding of Meta and how things work. I am continuing with him for a follow up. Definitely recommend.
mudassar85Pakistan
★★★★★
Mirza helped me successfully launch Meta ad campaigns with promptness and professionalism. Highly recommend. Thank you!
magdavioletItaly
★★★★★Repeat client
He set up my Meta ad columns and connected them to each product in the funnel. It is easy to see on my Meta chart everything happening with my ads. 100 thank yous. And he was so fast!
deedee84335United States
★★★★★
Excellent work, thoughtful, concise, detailed. Will work with again.
brettbilonCanada
★★★★☆
Mirza was very helpful and professional. He helped resolve the issues with my ad account, set up the campaigns, and adjusted the targeting based on my feedback. He was responsive and explained everything clearly.
nouraalamiryUnited Arab Emirates
★★★★★Repeat client
Omer has helped me with my Shopify store design and Meta advertising. He is professional, responsive and always does an amazing job.
westonbradleyUnited States
★★★★★Repeat client
Thank you so much. I look forward to working with you on the next phase of this ad campaign. After we have 100 book sales, I will contact you again and we will have you implement the next step in our marketing. I love all your suggestions.
deedee84335United States
★★★★☆
He did an excellent job transferring our Meta assets from one business portfolio to another under a tight deadline. The Facebook Page, Instagram account and Catalog were successfully moved and fully verified. His work was professional and efficient, with continued support offered.
honza_jarosAustralia
★★★★★
This guy is a professional. He did a great job on my ads, and I’m more than happy. I will definitely work with him again.
kayajaexpressUnited States
★★★★★Repeat client
Explained everything as we went along which was extremely helpful! Quick to respond! Quick to act! And just so nice.
rellebeebagsUnited States
★★★★★Repeat client
Mirza Umer is original and a real pro.
aaronsussmanUnited States
★★★★★Repeat client
Best in the biz! Redesigned my Shopify page to help optimize sales. I look forward to working with Omer again!
westonbradleyUnited States
★★★★★Repeat client
Great to collaborate. Couldn’t recommend Omer enough due to his skills, technical abilities and ease of communication!
user51925916Italy
★★★★★
This seller exemplifies professionalism and high quality service. I look forward to the opportunity to collaborate with him again in the future.
steelmUnited States
★★★★★Repeat client
Absolute pro for Meta advertising. I look forward to working with him again.
westonbradleyUnited States
★★★★★
Très bon travail de son côté, je recommande fortement.
maxencewrightFrance
★★★★★
So quick, the best at his job. I loved it.
tawabjawedUnited States
★★★★★
Very high quality service!
kevin2001_Canada
★★★★★
Very professional service.
terryjdyerUnited Kingdom
★★★★☆
Fast reply and the campaign works.
carricarrotVietnam
About
Most media buyers can’t fix their own tracking. Most engineers have never run an ad. I do both.
I’m Mirza Umer Ikram, a Computer Science graduate from the University of Central Punjab and a Machine Learning Engineer at Evren AI. Over the last few years I have managed Meta Ads for Shopify and DTC brands across fashion, beauty, jewelry, wellness and pets.
That mix is the point. When your ROAS drops, I can tell you whether it is the creative, the audience or a broken server event, because I can read the ad data and the code behind it. When a task repeats every week, I automate it.
I work message first and in writing, so you always have a clear record of what changed, why, and what happens next.
Ads & tracking
Meta Ads ManagerConversions APIPixelGoogle Ads PMaxGA4GTMShopifyKlaviyoCommerce Manager
Automation & AI
n8nMakeWhatsApp APILangChainLangGraphOpenAIClaudeBotpressVoiceflowVapi
Engineering
PythonFastAPINode.jsReactTypeScriptPostgreSQLMongoDBComfyUI
- Now
- Machine Learning Engineer, Evren AIPlus independent Meta Ads and automation work
- Education
- BS Computer ScienceUniversity of Central Punjab, Class of 2026
- Fiverr
- Level 2 seller, 4.9 rating44 reviews, 8 repeat clients
- Based in
- Sialkot, Pakistan--:-- local time, GMT+5
- Clients in
- US, Canada, UK, EU, Australia, UAE14 countries so far
- Works
- Async and message firstAverage reply time around 1 hour
FAQ
Questions, answered.
How much does Meta Ads management cost?+
Setups, audits and tracking fixes start around $50 on Fiverr. Monthly management is quoted on your ad spend, number of markets and how much creative you need. Send your store link and you get a fixed quote, not an hourly meter.
How fast will I see results?+
Meta needs data before it optimises well. Expect the first 7 to 14 days to be a learning and testing phase, with clearer results in weeks 2 to 4, as long as tracking is correct and the offer converts. I will tell you honestly if the offer or the store is the bottleneck.
Can you set up Conversions API on Shopify?+
Yes. Pixel plus Conversions API through the Shopify Meta channel or server side tagging, with deduplication, domain verification and Event Match Quality pushed as high as your data allows. I also work with WooCommerce, Salla, ThriveCart and custom stacks.
What access do you need?+
Partner access to your ad account through Meta Business Manager and collaborator access on Shopify. You never share passwords, you can remove access at any time, and nothing that changes spend goes live without your approval.
Do you only run ads?+
No. I’m also a machine learning engineer, so I build n8n automations, WhatsApp and CRM lead routing, reporting pipelines and AI agents that work alongside your ads.
Which time zones do you work with?+
Clients in the US, Canada, UK, Europe, Australia and the Gulf. Communication is message first with clear written updates, so time zones are rarely an issue.
Contact
Let’s make your ads profitable.
Send me your store link and a line about your goals. You will get a short, honest read on your account with three things I would fix first. Free, no call needed.